CURBSIDE CRASH
For this project, we wanted to develop a campaign that showed the world what Crash has been doing with his time as he preps for the Nitro Fueled Race tracks of our game. With a bit of Crash’s notorious personality, a new ride share app, and a Go-Kart that has flame-shooting exhaust pipes, we took to the streets to film Crash on his endeavors as a ride-share app driver.
To help us highlight Crash’s warped personality we teamed up with acclaimed comedy director, Jake Szymanski (Will Ferrell Old Milwaukee Superbowl spot, and former SNL writer).
Filled with nostalgic nods, and a reinvigoration of our beloved Crash, this 360 campaign helped get our core fans excited for the next installment in this franchise, while at the same time inviting new gamers into the Crash world by leveraging humor.
