SOUTHWEST ANTHEM
Southwest came to us with a healthy dilemma. Since the company's inception nearly 40 years ago, the low-cost carrier had grown to become America's largest domestic airline. Awesome. But, with their growth came growing pains, and their desire to put their stake in the ground as the competitive leader in the industry. They were ready to be taken seriously. As an airline. As a company. As people. A beautiful and elevated campaign followed.